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07/28/09--04:22: Take the tension out of customer retention with Displaysense (chan 1869188)

To help businesses, Displaysense has launched a new campaign, sourced new products and developed a new customer retention guide. With consumer confidence slowly recovering, Displaysense feels companies must start to target their existing customer audience in an effort to prevent them from defecting to rival brands.

Displaysense, a shop fittings and display cabinet supplier in Hertfordshire, has been busy trying to source new and professional display products that will help retailers create a unique in-store presence to not only encourage new customers, but also entice back existing customers.

With the new products in place, Displaysense has created a campaign titled "Driving Business Forward" and kick-started it with a useful top ten list of customer retention tactics. Displaysense plans to send out the guide with customer orders. Existing customers will also be directed to the website via e-mail to download the guide. Businesses will be encouraged to promote the guide on their website for every manager, store owner and company employee to see.

It is hoped that the mix of product range and customer retention knowledge at Displaysense will aid online and offline retailers alike and boost the economy on its road to recovery.

Steve Whittle, spokesperson for Displaysense, commented: "Customer retention management is very important for any size business, especially during testing times like these. We have seen a rise in the number of enquiries surrounding tools for obtaining customer feedback and attracting customer attention, such as our ballot box range and business card holders.”

After discussing the success of their product range, Steve highlighted the importance of their new customer retention guide, stating: "In an industry such as ours, we fully understand the importance of encouraging customers to return to us and with our mix of products and online retention guide. We hope that other businesses will put extra emphasis on their own strategies."

Not only is the company highlighting the importance of good customer retention strategies with their guide, but they have also recently sent out an e-mail to their existing customers which gave business generating ideas if they used the company's suggestion boxes and other related products for acquisition and retention purposes.

About Displaysense
Displaysense was established in September of 1978 as a manufacturer of quality point of sale displays. Displaysense has a wealth of experience in design and manufacturing and has been able to develop an ever growing standard range of more than 5,000 displays for retail, exhibitions, office and home. The range is now hugely diverse including literature displays, display cabinets, mannequins, office displays, exhibition stands, catering supplies and even items for the home.

Displaysense works with a large range of clients including, retailers (multiple and independent), blue chip corporate clients, cafés, bars, restaurants and night clubs, shop and office fitters, marketing and promotions companies, designers and architects, product distributors, exhibition contractors and exhibitors, printers, councils and NHS trusts

08/03/09--08:15: Displaysense launches celebrity I-doll mannequin competition (chan 1869188)

The UK's leading retail display provider, is hoping to tap into the wave of celebrity success by launching a "celebrity I-doll" mannequin competition for the summer.

Displaysense who sells a wide variety of literature holders and other shop fittings, has received requests in the past for alternative mannequin styles such as mannequins with bigger rear ends, but never has the company considered celebrity style imitation mannequins.

The retail display provider is set to launch the competition over the coming months by emailing existing customers, encouraging them to email and write in to Displaysense and state which celebrity they would most like a mannequin designed to look like and their reasons why.

The idea for the competition came about after an eager customer who had previously purchased a display cabinet from Displaysense, wrote in half way through July asking if a Marilyn Monroe mannequin could be created so he could kiss and fantasise over the fibreglass celebrity imitation.

Steve Whittle the marketing manager at Displaysense commented on the unusual competition by saying "We are hoping that our customers will see the funny side of the celebrity I-doll competition, especially during the summer holidays where kids are also encouraged to take part, although we feel that it is the parents that might be more occupied with the competition than the kids. As for the inspiration behind the competition, we are happy that customers are using our mannequins for a number of uses but we do not recommend getting too personal with a mannequin as there could be some undesired side effects"

Once the competition winner is announced, Displaysense will be contacting the celebrities agent to discuss the possibilities of producing mannequins of the celebrity.

According to numerous online celebrity polls, Displaysense could expect to receive requests for the likes of Megan Fox, Jennifer Aniston, George Clooney and Jude Law mannequins, thanks to their award winning legs, bums, tums and good looks. There can however only be one winner in the search for the UK's first and only "celebrity I-doll" mannequin competition and entrants who feel they can supply Displaysense with that star quality, will need to email or write in to see if they can be this year's winner.

About Displaysense
Displaysense was established in September of 1978 as a manufacturer of quality point of sale displays. Displaysense has a wealth of experience in design and manufacturing and has been able to develop an ever growing standard range of more than 5,000 displays for retail, exhibitions, office and home. The range is now hugely diverse including literature displays, display cabinets mannequins, office displays, exhibition stands, catering supplies and even items for the home.

08/21/09--05:30: Displaysense to sell relaxation and motivation (chan 1869188)

Displaysense, the Hertfordshire-based retail display provider, is looking to play its part in stimulating the UK by sourcing office display equipment that provides a healthier, enjoyable working environment.

Displaysense, the country's leading supplier of shelving units and display cabinets, is encouraging businesses around the country to create more home like environments for their employees to work in, in order to encourage productivity and increase motivation.

To do this, the company is launching its "Late Summer Break Out" campaign that will see the introduction of ergonomic computer desks as well as other display items that might be expected at home such as plants, comfy sofas, paintings, lamps and other relaxing display equipment.

In order to spread the "Late Summer Break Out" message, Displaysense will also be sending leaflets out to a selection of their business customers highlighting the importance of a relaxed, fun working environment. The leaflet will show how they can make the most out of their office space by using some of the new Displaysense display systems, as well as ideas to assist in motivating the workforce.

Steve Whittle, the marketing manager at Displaysense, commented on the concept, "A lot of people spend the majority of their days at work and constant exposure to these stressful environments can not only lead to a loss in productivity, but also serious health issues. Having fun is a basic human requirement and we believe that businesses should do more to make employees comfortable and provide a slice of home and pleasurable places to escape within their office environment."

Motivational theorist, Abraham Maslow, noted in the 1940's that employees have certain criteria that need fulfilling in the work environment and the basic psychological needs, such as having fun, are the most important requirements of all.

A number of businesses use these more relaxed environments to stimulate idea generation. Call centre businesses might have a games room to help staff have a break from the routine, ensuring they return to work fresh and stimulated.

Steve Whittle said: "Why should it be left to such businesses to lead the way? In the present difficult times, you need all the help you can get to ensure your staff are creative in problem solving and motivated to work". Displaysense itself regularly has lunch time table tennis tournaments to generate staff morale and healthy competition.

Regardless of the size of the business, the UK is reportedly working longer hours than other countries in the EU, emphasising the need for a more relaxed workplace.

About Displaysense
Displaysense was established in September of 1978 as a manufacturer of quality point of sale displays. Displaysense has a wealth of experience in design and manufacturing and has been able to develop an ever growing standard range of over 5,000 displays for retail, exhibitions, office and home. The range is now hugely diverse including literature displays, display cabinets, mannequins, office displays, exhibition stands, catering supplies and even items for the home.

09/02/09--05:44: Displaysense goes for bust (chan 1869188)

Displaysense is introducing a new range of hanging body form busts after significant demand from customers.

During this recession, businesses are learning that they must adapt quickly as well as work smarter and more efficiently in order to make the most out of every pound. Such companies are hoping the strategy of supplying more to customers in the way of product choice and services will ensure they are leading the UK's economic recovery.

Displaysense, the country's leading supplier of display cabinets and leaflet holders believe they are doing their part in offering more to businesses and consumers by introducing more than 200 new products over the past month alone as well as offering more in the way of information to existing and prospective customers.

One such new product launch that is offering more to the companies customers is their new range of hanging body form busts. This range is a first for Displaysense who are now supplying value sale packs in the form of "mega deal" packs as standard across the range of busts that offers greater savings to customers.

The company has already received a number of enquiries for the mega deal packs of hanging busts throughout August, from a number of clothing retailers through to a paintball centre wanting to use the items for training and target practice, which has made the company think broader when it comes to promoting these products

Steve Whittle, the marketing manager at Displaysense, commented on this new wave of product launches by saying "We are incredibly proud of every new product that we introduce as we fully understand that in a market such as this we cannot afford to stand still for very long. We are hoping to launch further mega deal packs in the future that could offer even greater savings, which is a much needed considering the current fragile nature of the retail sector."

Not only have the company been introducing new products on a regular basis, but Displaysense has also been improving its new website with a faster site search function, allowing for easier customer access to products such as business card holders and whiteboards. The business has also embraced customer self service as another area to improve efficiencies, with the introduction of service forms, so customers can make enquiries or raise issues at any time of the day.

With new customer feedback and returns processes also recently introduced by the company in a bid to aid their customers, proving that Displaysense is not only pushing the message of economic recovery, but are also far from going bust anytime soon.

About Displaysense
Displaysense was established in September of 1978 as a manufacturer of quality point of sale displays. Displaysense has a wealth of experience in design and manufacturing and has been able to develop an ever growing standard range of over 5,000 displays for retail, exhibitions, office and home. The range is now hugely diverse including literature displays, display cabinets, mannequins, office displays, exhibition stands, catering supplies and even items for the home.

09/15/09--04:51: Displaysense break down international communications barriers (chan 1869188)

Displaysense has been carrying out big changes to its European online advertising campaigns in order to meet the demands of its international customers to ensure they are being sent through appropriate pages and products.

According to Displaysense, the UK's leading supplier of display cabinets and mannequins, many companies are not tackling all of the issues surrounding international language barriers and could be missing out on business as a result.

Due to the success of the company's European website Displaysense.com, Displaysense has been bombarded over recent months with more and more seemingly unusual enquiries for products, which has largely been due to poor translation and misunderstanding of products and their purpose.

The company's sales team has faced strange requests over the past year, including a customer from France searching for a 'naked female model', when they meant mannequin, and a lady from Germany enquiring "if your Fach came with screws", with 'Fach' meaning 'shelf' in German. They have also dealt with partial translations from European customers, such as the Polish customer who was looking for some cack stands, when they meant cake stands.

In order to better service their international customers and avoid further embarrassment to the Displaysense sales team, keyword translations are to be added to the website's search tool. As in the example of the shelving unit, the search tool will direct foreign users who use such phrases or words to the correct product and provide the facility to pay in Euros rather than sterling.

Steve Whittle, the marketing manager at Displaysense commented: "This is only the start of our international "driving business forward" campaign, where we shall aim to optimise our European site to offer the best in customer search results and the products put before them. Eventually we would hope to offer domain specific sites that are fully translated, but that is some time off yet."

With changes in global trade impacting upon all forms of businesses on a day to day basis, Displaysense has recognised that it is now more important than ever to ensure that communication barriers are broken down and businesses focus their strategies upon the wider world.

About Displaysense:
Displaysense was established in September of 1978 as a manufacturer of quality point of sale displays. Displaysense has a wealth of experience in design and manufacturing and has been able to develop an ever growing standard range of over 5,000 displays for retail, exhibitions, office and home. The range is now hugely diverse including literature displays, display cabinets, mannequins, office displays, exhibition stands, catering supplies and even items for the home.

11/23/09--02:10: Displaysense reports retailers seeking temporary solutions to guarantee a better Christmas (chan 1869188)

Displaysense reports high street retailers and independent stores are heading into the festive period in full force by increasing their retail display solutions to promote and distribute their range of products in defiance of forecasts of a slump in Christmas sales threatening the speed and strength of the UK's economic recovery.

Displaysense, the UK's leading supplier of display cabinets and cake stands has noticed a growing trend in businesses purchasing more in the way of temporary shop displays. This allows retailers the opportunity to have more stock on display, providing customers more choice as well as retailers the chance to reduce their stock and increase sales during this festive period.

With a slump in sales over the summer period, primarily due to poor weather and unrest in the banking system, there is now a surplus in stock at many retailers which needs to be cleared in order to make way for the latest products and gadgets for 2010.

With the opportunity of Christmas and January sales just around the corner, many shops are looking for as many opportunities as possible to sell, sell, sell and recoup their depreciating investment in the stock they hold. As cash is very much king to retailers and with banks still unwilling to lend, businesses are trying to ensure they can make the most of this silly season of sales and buyer demand approaching.

Steve Whittle the marketing manager at Displaysense, commented on this trend in a positive tone by stating, "The fact that a lot of businesses are looking to get rid of their stock shouldn't be seen as a desperate attempt to make some money, but rather that they are ready to move on after a disappointing year. New stock lines bring new opportunities and the lessons learnt over the past year or so should put the majority of companies in good stead for the coming months ahead".

With some ranges of wire chrome shelving units and clothes rails near to selling out at Displaysense, the company is already having to reorder more to fill the demand, which is the opposite to last year's demands which saw the company's 95% off sale signs selling out. The move from desperation to innovation has clearly paved the way for the unexpected upbeat feeling on the high street.

Only time will tell whether the predictions of a gloomy Christmas period will come true, however one thing that is certain, a temporary display isn't just for Christmas. It can be a real life saver for retail shops.

12/15/09--04:24: Displaysense put shop displays in the spot light this Christmas (chan 1869188)

Displaysense the UK's leading supplier of shop fittings, understand that a bit of festive cheer can go a long way, especially as the nights get longer and the days get colder, and are encouraging their customers to send in pictures of the best and worst Christmas displays on their local high streets, to help highlight the importance of a well thought out display presence at this time of year.

Displaysense who sell a wide variety of shop fittings including display cabinets, believe that traditional in-store Christmas decorations are not enough to encourage those all important sales this December and need to think up new and unique methods of drawing customers in store.

In order to keep retailers on their toes, Displaysense are encouraging their customers to send in photos of some of the countries best and worst displays that they spot on their local high streets, with the customer sending in the picture of the most impressive display, winning a festive Christmas hamper. The store that is found to have the countries worst display, will be sent a whoopee cushion from Inflatable Everything, the sister site of Displaysense.

Steve Whittle the marketing manager at Displaysense commented, "Simply adding a bit of tinsel and some snowflakes won't have the same impact as previous years and stores will now need to do a lot more to attract attention. Unusual shop window displays or decorations and props really need to engage with the customer in order to work and the smart money would be on the companies who figured this out and set some extra budget aside in order to fulfill this."

Not only will the Displaysense customers be sending in pictures of the displays, but they will also be the judges of this competition. Displaysense plan to send an email out to their customers at the start of January with the top 5 best and worst pictures sent in and will encourage customers to reply with a vote for which one they like and which one should be put on Santa's naughty list .

It is not only shop window displays that see a dramatic face lift at Christmas, but all things down to the air freshener scent in store will need proper consideration. Stores that look closely at the finer detail of their displays will be more successful in persuading customers into purchasing. Whether it's a change to their food displays with new cake stands or investing in more clothes rails to space out their stock, it can all make a big difference.

From Lakeside shopping centre all the way up to the Forge shopping centre, retailers need to make more of an effort to encourage consumers in store and part with their hard earned cash. But with the Displaysense customers acting as judge, jury and executioner, it is not only the retailers who could make a killing this Christmas and New Years.

Displaysense works with a large range of clients including, retailers (multiple

12/31/09--03:10: Displaysense reports public sector busting budgets before 2010 (chan 1869188)

Displaysense has reported that many public sector bodies are rushing to meet their budgets before the end of 2009 in an effort to maximise budget allowances in 2010.

2009 has proven to be a troubling and uncertain year for the majority of companies and public sector bodies in the UK, resulting in procurement managers, store owners and accountants departments tightening their belts and keeping a watchful eye over the budgets.

Displaysense, the UK's leading supplier of display products such as display cases and leaflet holders has recognised a growing trend of public sector organisations that are purchasing and stocking up on duplicates of products as the year comes to a close in order to meet budget and prevent a smaller budget in 2010.

In certain examples found by Displaysense, a growing number of customers were even purchasing shelving units to store their duplicate products. This over spending might seem to some as a poor use of tax payers money and certainly, with scandals such as MPs expenses still in people's minds as well as the impending increases in VAT, not the best timing. However, spending under budget can result in a cut of annual allocation for the following year which, depending on the public body, can have a greater impact on the tax payer as public bodies are expected to do more for less.

For example, hospitals and schools will purchase many poster holders and pamphlet displays from the likes of Displaysense in order to offer advice and information on a range of topics, from helping the elderly avoid winter bugs to assisting parents in keeping up with changes at their children's school. Local councils can help educate their community on the money saving options available to them in the local area, which is especially useful for those on an unpredictable income. This type of advice and guidance is hard to put a price on, but those that have already benefited from it will no doubt say it is priceless.

Steve Whittle, the marketing manager at Displaysense, commented: "During turbulent financial times such as these, it is not surprising that a number of public sector bodies have been cautious with their spending towards the start of the year. Holding off spending can be beneficial to a council as they have better buying power with multiple purchases as we are able to offer greater discounts. The result for us is an increase in sales on the likes of our business card holders and exhibition stands which we would not usually see at this time of year."

With the year drawing to a close and local councils and public sector bodies having topped up on their supplies for the year ahead, it looks like companies such as Displaysense might have to wait until Christmas next year for another surge in spend. Christmas might come early in April however, as the end of the financial year will draw in other budget busting customers looking to capitalise on their left over funds.

02/11/10--06:11: Displaysense cook up a recipe for success in 2010 (chan 1869188)

Displaysense has decided to help inspire the countries would-be chefs with free recipes and cooking hints.

During phone calls to their customers, Displaysense the UK's leading supplier of shop fittings and cake stands, noticed a growing trend of sales since the start of December from customers who want to display their food creations at dinner parties and social gatherings.

With the entire country still feeling the effects of one of the worst recessions in recorded history, unemployment rates refuse to drop and pensioners are struggling to get by. The recession has not all been bad news however, as more and more people are turning away from eating out and microwave meals and are instead staying in to cook from scratch, which can be healthier, more nutritious and better on the bank balance.

The company is now looking to help encourage more of the country's budding chefs to pick up a mixing bowl and get creative with their own list of recipes and helpful hints. Customers who purchased a food display from Displaysense since November will be emailed these recipes and cooking tips close to Valentines Day in February so they can really put their new found skills to the test.

Steve Whittle, marketing manager at Displaysense, commented, "We have noticed that more and more home users are buying into our catering range, which is why we have decided to create these recipes and serving suggestion tips. The recipes for the email are actually being pulled together by our staff, who are surprisingly good cooks and who knows, you might see them on YouTube sometime soon showing off their creations on some of our food displays or cake stand."

With chefs such as Jamie Oliver encouraging home cooking over the Christmas period with their home TV shows, it is not surprising that more people have been inspired to learn to cook. Displaysense hope that their recipes and products will be able to cater for every customer's requirements and much like their customers, the company is looking to cook up a storm this year.

04/06/10--04:28: Displaysense freeze prices to aid cash strapped councils (chan 1869188)

Displaysense has announced it is to freeze prices in an effort to assist public bodies such as councils in the face of budget cuts following the recession.

With the UK economy still teetering on the cliff edge of economic recovery, everyone from small businesses to Alistair Darling are set for a new decade of belt tightening in order to reduce the countries debts. With more than 250,000 people currently employed in the public sector, this area is set to be hit hardest as budgets are slashed and the prospect of major job losses seem inevitable.

In order to help prevent future job losses, Displaysense, a leading supplier of display cabinets and cake stands to retailers and public bodies in the UK, has vowed to freeze the prices of its most popular ranges over the next couple of months.

The company, which has experienced price increases from their suppliers and who are also suffering from the ever escalating prices of fuel, has promised to absorb all of these costs until the start of June. As public sector bodies are set to start a new financial year in April, procurement managers are being encouraged to make the most of this price freeze and purchase their business card holders and display cases now.

With spending cuts being estimated between 5% and 20% from council to council, not only will those currently employment by a public sector body suffer, but also the general public who depend on grants or support from the government to get by.

Steve Whittle the marketing manager at Displaysense commented: "Throughout the 30 year history at Displaysense, we have always had a long standing relationship with councils. We appreciate their business and are trying to do what we can to ease their short term pressures and their long term concerns."

According to a recent survey carried out by BBC English regions, some councils may experience up to 1000 job losses each, which will only push the level of unemployment back up and impact on the stability of the economies recovery.

Although the price freeze at Displaysense might not be the answer to the public sectors prayers, it is hoped that other suppliers will follow suit and play their part in keeping the countries unemployment level down and keeping the UK economy up.

04/13/10--07:59: Retailers glamorising in-store environments to encourage up sells (chan 1869188)

With the prospect of a rise in VAT to 20% after the general election, the retail sector faces a return to uncertain trading conditions at the latter part of the year. According to Displaysense figures, in order to counter this, retailers are investing more on their store fixtures to encourage customer up selling and make the most from every customer at the tills.

Displaysense, the UK's leading supplier of shop fittings and display cabinets has experienced a growing trend of customers over the past month who are searching for and purchasing more premium and designer display products to promote higher ticket items. This push for premium is a far cry from the promotion of budget ranges seen in stores this time last year.

As the country ushered in the new financial year at the start of April, this trend does not look set to slow, as high street chains and independents alike rush to glamorise the in-store experience to make the most of the pre VAT rise period.

According to Displaysense, its premium display cases and glass shelving units have been in unusually high demand for this time of year, leading the company to source a variety of other high end display products such as a new range of designer fashion busts. This sudden rush to reinvent the in-store experience could be mistaken for a seasonal high street change, however conversations with Displaysense customers uncovered the desire to encourage customers to break away from the budget ranges.

Steve Whittle, the marketing director at Displaysense commented: "Whoever wins the next general election will inevitably increase VAT and this is going to affect shoppers buying patterns towards the end of the year. What we are noticing is that retailers are getting ahead of the curve and are encouraging customers to trade up on their purchases. Retailers aren't asking customers to buy the most expensive items in their stores, but simply trying to wean customers off of budget ranges."

Michael Ward the managing director at Harrods recently highlighted that investing in the in-store environment is a necessity for retailers if they are looking to encourage customers to trade up during such unstable economic times. Such advice does not appear to be falling on deaf ears, as all sizes of retailers flock to companies like Displaysense for the next big thing in the display world.

The high street is poised to once again face tough trading periods in the second half of this year, however those that can effectively encourage customers to trade up, won't be the ones that will be closing down.

Displaysense works with a large range of clients including, retailers (multiple and independent), blue chip corporate clients, caf&eacu

06/03/10--04:02: Displaysense pumps up its range to include giant inflatables (chan 1869188)

Displaysense, the leading supplier of display equipment to the UK and Ireland has recently teamed up with its sister site, Inflatableeverything.co.uk, to provide new advertising inflatables to its range.

Displaysense has been working closely with Inflatable Everything over the past few months to bring on board some of its promotional inflatables and truly become the number one supplier of display equipment to the retail, exhibition and events market.

The new move means that Displaysense which already has over 5000 products in its range, including display cabinets and twin slot shelving solutions means that it can now offer businesses and organisations a chance to promote their products or services beyond just standard display equipment, with items from bouncy castles through to giant inflatable air dancers.

Steve Whittle the marketing director at Displaysense commented, "The move to bring on some of the advertising inflatables to Displaysense, felt like the natural progression for the company as we look for market growth and expansion over the next few years. We stand by our motto of selling a display for everything and that is exactly what we are doing. We don't just sell shop fittings".

Mr Whittle continued, "There are plans to bring on further promotional equipment in the not too distant future as well as plans for new fashion displays such as more coat hangers this summer".

The introduction of these inflatable displays is quite timely with many up and coming summer events like the world cup and all the various festivals. Some of the new inflatables can even be personalised which could be ideal for businesses in competitive markets who need to shout out about a promotional offer or new service. Displaysense has already sold a variety of its giant inflatables to a number of businesses such as a well known car wash company and a number of catering companies who are preparing for the mad rush of summer weddings.

It would seem that Displaysense is one of the companies that have come out of the recession pumping on all cylinders and Steve Whittle believes great things can be expected in the future for this international display provider based in the small market town of Bishops Stortford.

06/23/10--03:13: Displaysense warns World Cup copyright laws could stick the boot into small businesses (chan 1869188)

Displaysense warns businesses of all sizes could be breaking the law as World Cup fever hits the UK and the vuvuzelas and England shirts fly off the shelf and businesses look to get their boot in the door and take advantage of the football mania.

From pubs to estate agents, many companies are looking to ride off the back of the World Cup with catchy strap lines, however few realise that they could in fact infringe FIFA’s copyright laws. Phrases such as South Africa 2010, FIFA World Cup and even using the words World Cup in the context of football could break strict copyright laws resulting in harsh fines and even legal action.

During research into how customers are using displays during the World Cup period, Displaysense, a supplier of leaflet holders and spur shelving units in the UK discovered that 90% of customers contacted planned some form of promotion throughout June and July.

However it was also discovered that approximately 20% of those contacted are actually in breach of the FIFA copyright laws and Displaysense are looking to contact these companies to warn them about the potential impacts of their actions and give them some guidance on what they can do.

Steve Whittle the marketing director at Displaysense said, "Hardly any of the companies we contacted know anything about the copyright laws surrounding the World Cup and it’s the smaller businesses that seem to be most at risk. Even a poster holder in a pub highlighting that World Cup football can be watched on the premises is a violation of the laws. Just imagine how many of those signs you walk past every day that have similar messages on them."

Steve commented, "I can imagine more than a few business owners are annoyed that laws created by an organisation outside of the UK are influencing the laws that they have to abide by in their local communities. This is why we are doing our best to support our customers & help them tackle this problem, in what should be an enjoyable time".

With coat hangers and clothes rails for football kits selling fast at Displaysense, the World Cup has certainly been successful for some companies. But for some businesses they maybe risking getting red carded and being sent off early from a legal perspective in their bid to attract customers.

06/29/10--07:03: Displaysense seeks to fashion a change on UK high streets (chan 1869188)

Displaysense has launched a new fashion section on their website aimed at making Britain's clothing stores more appealing.

Experts in the retail and exhibition display markets, Displaysense is one of the UK’s leading suppliers of mannequins and coat hangers and is looking to help shop owners across the country recapture their customer base, post recession.

With the new fashion display range on board, it is hoped that clothing retailers of all sizes can encourage customers to come in off the high street and part with their hard earned cash.

Small businesses in particular can benefit enormously by revamping and upgrading their shop window and shop floor displays to create a more engaging product showcase and provide customers with a more pleasant shopping experience.

According to Retail Week, online sales of clothes increased by a massive 32% in May, a sign that people are willing to spend more as the dark clouds of recession slowly make way for the blue skies of a brighter economy. Bricks and mortar companies with an online presence actually capture more of this market, but can do more by offering modern and attractive shopping environments which a lot of stores are lacking.

The companies new Fashion section features a host of fresh products that have been sourced over the past few months including a huge range of new vintage mannequin busts and wall mounted display systems such as spur shelving and clothing rails; integral parts of successful clothing and garment promotion.

Steve Whittle, the marketing director at Displaysense commented on the company's decision to launch the new range. He said: "It's important for high street fashion retailers to understand the impact of poorly designed and dated shop layouts. Having any hope of competing with online stores, businesses should reinvest in their premises to give it a new lease of life and make it a more inviting proposition for consumers."

The recent announcement that VAT is set to increase to 20% in January could hit smaller businesses who don’t take it upon themselves to update their fashion displays and encourage those all important sales.

"Retailers in the fashion industry may have to spend money to make money, but this is better than not making any money at all," concluded Steve Whittle.

07/16/10--06:31: Displaysense lend a helping hand to St Helena Hospice (chan 1869188)

Displaysense has announced it has donated display products to the St Helena Hospice shop in Colchester.

Charities and other not for profit organisations have had a testing time over the past couple of years with the recession and spiralling debts limiting the funds they desperately need to help the less fortunate.

The emergency budget on June 22nd has made it even tougher for charities to find a real deal and make the most out of their finances. With Vat to rise to 20%, charities now have to rely on donations more frequently to get by and raise funds.

Displaysense, the UK's leading supplier of display cabinets and leaflet holders have recently donated some display products to the St Helena Hospice shop in Colchester and believe other competitors in the display industry should be doing more to aid struggling charities. In a bid to raise awareness of the issues facing the countries charities, Displaysense are looking at donating a number of other products to good causes and contacting other suppliers to get involved.

Clare Debeaux from the St Helena Hospice branch in Colchester said she was "delighted and thrilled with the donation of the clothing rails which have transformed the shop window and allowed elderly customers to access items easier". All donations help the St Helena hospice to meet all the needs of people suffering from life threatening conditions, whether they are physical, emotional or spiritual.

Steve Whittle the marketing director at Displaysense commented on the company's history of donating to good causes. He said: "Even back since the company's creation in 1978, we firmly believe that it is our duty to donate to good causes such as the St Helena Hospice. We also believe not enough companies in our industry do this frequently enough. With everyone keeping such a watchful eye on their bottom lines, they have forgotten about helping out their local communities and charitable causes."

With tougher trading periods expected for charities for some time to come, Displaysense hopes that more suppliers get involved with donating simple goods such as coat hangers to any of the deserving charities in the UK. With one in three people affected by cancer and an ageing population that is going to need more care and support, there are more important things to worry about than a company's bottom line.

07/28/10--09:30: Displaysense iPhone stands get a good reception (chan 1869188)

Displaysense has announced a large rise in sales of their book holders and literature stands since Apple launched their new flagship products; the iPhone 4 and the iPad.

Able to comfortably and securely hold the units for display, storage or playback purposes, the Displaysense range of literature holders and book holders are now being used by some customers as accessories for their favourite Apple products.

It appears customers have been turning to Displaysense, the UKs leading supplier of display stands and coat hangers, in reaction to the high prices that other companies have been charging for similar products that have been marketed specifically for the Apple devices.

An acrylic book stand can cost as little as £2.47 from Displaysense whereas consumers could be looking at shelling out up to £40 for an apparently bespoke bit of kit which achieves the same results.

One member of the Displaysense team has also reported having seen the company's literature holders being resold via online marketplaces such as eBay at heavily increased prices - in some cases up to 4 times their original selling price.

Steve Whittle, marketing director for Displaysense commented: "We're delighted that customers have seen the versatility of our range of literature holders and are using them in conjunction with the iPhones and iPads. Whilst we applaud the entrepreneurial spirit that some customers have adopted in this struggling economy by remarketing and reselling these products, we advise those looking to purchase such items to be wary of excessive prices."

The emergence of thriving accessory markets for high profile products like the iPhone is a recognised trend, with companies constantly clamouring to cash in on the global success and colossal media attention that brands such as Apple manage to generate when launching a new piece of technology.

The iPhone has recently been hitting the headlines for less favourable reasons lately due to the apparent faults in its design that affect its signal when held in certain ways. Displaysense, however, are more than happy with the reception of their literature holders.

About Displaysense:
Displaysense was established in September of 1978 as a manufacturer of quality point of sale displays. Displaysense has a wealth of experience in design and manufacturing and has been able to develop an ever growing standard range of over 5,000 displays for retail, exhibitions, office and home. The range is now hugely diverse including literature displays, display cabinets, mannequins, crowd control barriers, office displays, clothes rails, exhibition stands, catering supplies and even items for the home.

08/09/10--08:48: Displaysense announces growing trend for plus size clothing displays (chan 1869188)

Displaysense has revealed a growing trend among retailers requesting plus sized clothing displays.

Displaysense, the UK's leading supplier of display cases and leaflet holders has seen a marked increase in requests from customers inquiring into purchasing display products able to accommodate clothes designed for the larger frame.

These requests range from larger mannequins that represent the fuller figure, to stronger and wider coat hangers that are able to display garments that use more material and weigh more than the average wire hanger is designed for.

Displaysense has also reported more unusual product requests including larger watch displays and a wider opening for their glass jars, both designed to appeal to those with wider wrists who may have been deterred from purchasing the products on offer for fear of embarrassment. These inquiries highlight the interest from companies that want to obtain displays that compliment products made for the growing population of overweight and obese individuals.

Whilst many retailers such as sports shops will want to keep their current designs and marketing strategies, others seem to be answering the publics call for a more varied and realistic depiction of the human body. Recent calls for the media to clearly label ‘touched-up’ and airbrushed photos are another indicator that consumers are losing patience with the growing disparity between what they see on the high streets and magazines and what they see in the mirror.

Steve Whittle, marketing director for Displaysense commented: "Staying relevant to your audience is one the most vital aspects of being a successful retailer. The fact that the population's weight increase is driving shifts in consumer demands hasn’t really surprised us. Some of the more unusual requests have raised an eyebrow or two, but Displaysense is always open for fresh ideas when it comes to displays and visual merchandising."

He added: "We’re currently looking into bringing on board a full range of 'plus- size' display products to compliment our existing range that will allow us to provide all of our clients with the display units that best suit their products and target audience."

The news follows the revelation that high street giant Marks & Spencers has developed a 'plus size' school uniform to cater for those children unfazed by Jamie Oliver's well publicised campaign against childhood obesity. Designed for children as young as four, Marks & Spencers "…wanted to make sure (their) schoolwear range is accessible for children of all shapes and sizes."

08/18/10--05:28: Displaysense survey reveals weird & wonderful usage for retail displays (chan 1869188)

Displaysense has revealed the results of a new survey that shows many of the unique ways customers utilise the company's products.

Displaysense's recent survey was originally intended to be a standard survey to gauge the spread of their customers across the UK but it quickly became apparent that an entirely unexpected insight into their customers was to be gained.

Coat hangers being used to create cheap digital aerials and divining rods, mannequins used as paintball targets, wire chrome shelving units as rabbit runs and clothes pegs altered to make extravagant bottle openers are just some of the ways in which customers surprised the company when they reviewed the survey results.

Other ingenious examples uncovered by the survey included a heavy duty clothing rail used as a 'pull-up' bar as part of a regular exercise routine, storage jars used as goldfish bowls and even acrylic display blocks used as an assault course for a lucky hamster.

Initially surprised by the results, the company has now set about using the data to improve their marketing and advertising campaigns, hoping to reap the rewards of their customer's honesty in outlining how they use their products.

Steve Whittle, marketing director for Displaysense commented: "Whilst we've come across several strange applications of our products in the past, this survey has shown how varied and widespread alternative uses of our products are. Although the survey provided us with more expected data on customer habits, we're certainly not going to disregard the more abstract ideas customers have employed."

Mr. Whittle continued: "We'd advise other companies to undertake a customer survey - as well as obtaining valuable customer data, you may find more than you bargained for. These unexpected insights can generate valuable marketing strategies for future campaigns as well as ideas for new product lines."

The news follows the revelation that thrifty customers were using Displaysense literature holders as cheaper alternative to bespoke iphone holders. Able to hold the iphones and ipads in a secure position, many saw an opportunity to pay just a few pounds for a Displaysense holder instead of up to £40 for a unit specifically marketed for use with the Apple products.

About Displaysense
Displaysense was established in September of 1978 as a manufacturer of quality point of sale displays. Displaysense has a wealth of experience in design and manufacturing and has been able to develop an ever growing standard range of more than 5,000 displays for retail, exhibitions, office and home. The range is now hugely diverse including literature displays, display cabinets, shopping baskets, mannequins, ballot boxes, office displays, exhibition stands, catering supplies and even items for the home.

09/09/10--02:30: Displaysense reports empty shops proving an unlikely source of business (chan 1869188)

Displaysense, the UKs leading supplier of display products, has recently seen a surge in customers ordering display items with the intention of using them for small, short-term projects within empty high street lots.

The company first noticed the wave of customers using empty sites when large orders of mannequins and vintage busts were ordered for 24 hour exhibitions set up in these vacant, yet premium high street sites.

A rising number of people organising fashion and art exhibitions have been ordering from the UK based display company after securing deals with site owners to stage small events. As long term contracts are still not presenting themselves, the idea of letting the sites out to these small businesses appears to have become more appealing. The blight of ugly, derelict outlets has long been an issue that councils are keen to see the back of. Previous attempts to rekindle the high streets have involved setting up fake shop facades to give the false impression of a healthy economy.

Steve Whittle, marketing director for Displaysense commented: "Often the locations of the empty stores are occupying the most retail friendly sites that are poised to get the most amount of traffic. It's no wonder that people are leaping at the opportunity to set up short term ventures with no obligation to sign long term contracts. Displaysense has supplied a wide range of products to be used in these projects; from mannequins for fashion shows to collapsible display cabinets for small exhibitions.

"It's been fairly hectic - these people are looking for a low cost, effective and attractive way of shop fitting that doesn't require interior designers or any activity that will take too long. We’ve made sure we have high stocks of items that are being used for these short term projects so we can match the client's deadlines. Time is of the essence with these types of venture so it pays to be prepared and help equip these shops as quickly as possible."

Perhaps the biggest high street name to disappear in the meltdown was Woolworths. Up to 40% of Woolworths stores across the UK are still standing empty, many of them occupying sites too large for smaller businesses to occupy.

This news follows appeals from magistrates for the government to set-up small courts in under capacity shopping centres to deal out swift justice on minor incidents. It seems councils are now keen for any type of business to be undertaken in these often run-down buildings.

About Displaysense
Displaysense was established in September of 1978 as a manufacturer of quality point of sale displays. Displaysense has a wealth of experience in design and manufacturing and has been able to develop an ever growing standard range of more than 5,000 displays for retail, exhibitions, office and home. The range is now hugely diverse including literature displays, display cabinets, crowd control barriers, office displays, exhibition stands, clothes hangers, catering supplies and even items for the home.

Displaysense works with a large range of clients including, retailers (multiple and independent), blue chip corporate clients, cafés, bars, restaurants and night clubs, shop and offic

10/11/10--07:13: Displaysense glimpses a different cost of the economic climate (chan 1869188)

Displaysense has revealed that throughout the recession and continuing into the gradual economic recovery, a rise in crime targeting retail and fashion retailers has been seen. This is the conclusion reached by the company after speaking to its customers and reviewing its sales figures since the recognised start of the downturn in the winter of 2008.

Displaysense, leading suppliers of clothes hangers and clothes steamers has reportedly seen unexpected and continuing growth in parts of their business that seem to back up reports from several customers who cite theft of display units as the motivation behind their purchase.

A 27% rise in demand for individual components for display stands rather than full units could be interpreted in a number of ways to counter the companies assertion that retail and fashion stores have been targeted for their displays by thieves.

However, last year, Reuters reported that the global economic crisis might not only fuel a rise in crime but also seriously hinder police operations to combat the increase due to sweeping government cut backs. Sociologists indicate that crime has increased during every recession since the late 1950s - a clear sign that people can be persuaded to break the law when they’re desperate.

It is directly via their consumers that the Displaysense draws much of its evidence, and being one of the biggest names in the display industry, the Hertfordshire company is well placed to make such claims. It reports that it is seeing an increase in incidents of its customers becoming victims of thieves that appear to be targeting specific display items. These include stolen wheels from mobile clothes rails, particular parts of mannequins such as the hands and even shelves from wall displays.

Displaysense director of marketing, Steve Whittle commented: "Whilst break ins and robberies are always going to affect businesses, the rise in the amount of cases we’ve encountered, combined with the increase in sales of items associated with replacement or replenishment of displays has been noticeable over the past couple of years.

"Thankfully in most cases we have been able to supply these businesses before any serious loss of income was incurred. Whatever the reasons behind this apparent surge in crime, recession or otherwise, it helps draw attention to the importance of being well prepared to deal with the unexpected."